Lightbulb

TV

Graphic Design Final Project

Icons

Camera

Monkey

Gradient Mesh Bell Pepper

Magazine Cover Design

Cartoon Dinosaur

Cheese Text

Album Cover and Back: Of Monsters And Men- Beneath The Skin

Catepillar text

Event Poster Color Palette

Event Poster Design

Fonts used: Perpetua, Monotype Corsiva
Software used: Adobe Illustrator

Identity Kit

Portfolio Cover

Final Logo Deisgn

Final Logo Design 3 Variations

Courage Lion

Helvetica Movie Assignment

Helvetica Movie Assignment

Activities:

4 Designers that appear in the film:

• Edward Hoffman
• Created helvetica
• Started managing type company in 1937
• http://www.helveticaforever.com/en/html/vita.html

• Max Meidinger
• Typography in advertisement
• Created Pro Arte, Horizontal, and Neue Haas Grotesk typefaces
• http://www.helveticaforever.com/en/html/vita.html

• David Carson
• http://www.davidcarsondesign.com/
• Experimented with typography
• Mostly grunge style

• Wim Crouwel
• Designed typeface New Alphabet, Fodor, and Gridnik
• Started own design company
• Was professor of art, history, and cultural studies

• Martin Majoor
• http://www.martinmajoor.com/
• Designed Scala typeface
• Designing since mid 1980s

Thinking More Deeply

My reaction to grunge type of style is that I don’t like it very much. It is just a dark, moody type of font and thats how its supposed to be. I believe it is like this because the designers want to set a feeling in the person seeing the typeface and make them feel something rather than having a bored average font. For me, seeing grunge doesn’t make me feel like enthusiastic about whatever it is advertising or promoting. For some people, since it's so dark and unique, it grabs their attention which is the objective.

Logo Research

Isabelle Weigel

Logo Research Assignment

For my research on a logo, I picked Levi’s. The company was founded in 1837 but didn’t introduce and use a logo design until 1886. You can see the first logo design has a full name “Levi Strauss & Co” while the newest and most modern version it just simply “Levi’s”. The old had a quote to go with it to endorse their jeans and make them more desired but to most current is simple and to the point and I believe this is because it’s such a well known brand that they don’t need any extravagant logos.

The current logo doesn’t contain anything similar to the original besides the word Levi’. The elements that define the modern style of Levi’s is the simple red block like figure to make the bold white Levi’s word stand out to the consumer. Design elements that this logo utilizes is color and alignment. It uses a bold red to make it stand out and aligns the word in the very middle to do the same thing.

Logo Design Development

Package 3D Model

Great Gatsby Inspired

Package Design

Type Face

Random Tutorial Online

Typography Poster

Extra Credit Happy Sun Tutorial

Extra Credit Tutorial: Fuzzy Monster

Color Palette

Color Wheel

Color Theory

Color Theory

·       Primary, secondary, tertiary

·       Visible color spectrum ROYGBIV

o   Lights travels in waves, different colors have a different wave length and height

·       Primary colors: pigment generated colors are derived from these primary colors: red, yellow, blue. Light generated colors are derived from these primary colors: red, green, blue

·       Subtractive Color: pigment generated

·       Additive Color: light generated

·       Secondary: mixing primary colors creates other color. For example: blue + yellow = green, blue + red = violet

·       Tertiary: A secondary color wheel can expand to tertiary and beyond

·       Dark color recedes, light color advances

·       Blue green, violet: cool colors

·       Red, orange, yellow: warm colors

·       Color mixing: RGB, RGY, CMYK

·       Color modes

o   Monochrome: tints, shades, and tones of a single hue

o   Grey Scale: black and white only

o   Web Safe RGB: hexadecimal compatible

·       Color modification

o   Tints: add white to a pure hue

o   Shades: add black to a pure hue

o   Tons: add grey to a pure hue

·       Color Harmony

o   Complementary

o   Split-Complementary

o   Analogous

o   Quadrilateral

o   Triad

·       Color Palettes: different color palettes can invoke mood, location, emotion

·       Color Properties: Cool, Warm, Bright, Dark, Saturated, De-saturated

·       Color intensity: changes in relation to its surrounding color

·       Color Associations: some are universal to all people

·       Cultural and psychological color association: generates from cultural and contemporary sources and may not be universally recognizable

·       Why does Color matter? 73% of purchasing decisions are now made in-store. Catching the shopper’s eye and conveying information effectively are critical to successful sales. Increases brand recognition by up to 80%. Affects appetite: no appetite response to blue food. Affects mind: pink is a tranquilizing color that drains your energy, used in prisons, holding cells, opposing team locker rooms

Principles and Elements Of Design

Principles and Elements of art in design

Lecture Notes: Principles and Elements Of Art In Design

• Design elements are the basic units of a visual image
• The principles of design govern the relationships of the elements used and organize the composition as a whole
• All imagery, art, design and photography alike, are comprised of elements that can be broken down and analyzed. This goes for web design as well
• Design Elements:
• Space - can exist in two or three dimensions, positive or negative, foreground, mid, or background elements
• Line - basic element, can vary in thickness, texture and direction,
• Color
• Shape - organic, abstract, geometric
• Texture
• Value
• Balance - possibilities: balanced, unbalanced, symmetrical, asymmetrical
• Design Principles:
• Unity - creates a sense of order, a consistency in size and shape, proximity can create a sense of unity and a lack of unity
• Variety
• Repetition
• Harmony - everything unified for a specific goal
• Proximity
• Proportion
• Emphasis (Focal Point)
• Functionality