Lecture Notes: Principles and Elements Of Art In Design
- Design elements are the basic
units of a visual image
- The principles of design govern
the relationships of the elements used and organize the composition as a
whole
- All imagery, art, design and photography
alike, are comprised of elements that can be broken down and analyzed.
This goes for web design as well
- Design Elements:
- Space - can
exist in two or three dimensions, positive or negative, foreground, mid,
or background elements
- Line - basic element,
can vary in thickness, texture and direction,
- Color
- Shape -
organic, abstract, geometric
- Texture
- Value
- Balance -
possibilities: balanced, unbalanced, symmetrical, asymmetrical
- Design Principles:
- Unity - creates a sense of order,
a consistency in size and shape, proximity can create a sense of unity
and a lack of unity
- Variety
- Repetition
- Harmony - everything unified for
a specific goal
- Proximity
- Proportion
- Emphasis (Focal Point)
- Functionality
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