Thursday, February 16, 2017

Principles and Elements of art in design

Lecture Notes: Principles and Elements Of Art In Design

  • Design elements are the basic units of a visual image
  • The principles of design govern the relationships of the elements used and organize the composition as a whole
  • All imagery, art, design and photography alike, are comprised of elements that can be broken down and analyzed. This goes for web design as well
  • Design Elements:
    • Space - can exist in two or three dimensions, positive or negative, foreground, mid, or background elements
    • Line - basic element, can vary in thickness, texture and direction,
    • Color
    • Shape - organic, abstract, geometric
    • Texture
    • Value
    • Balance - possibilities: balanced, unbalanced, symmetrical, asymmetrical
  • Design Principles:
    • Unity - creates a sense of order, a consistency in size and shape, proximity can create a sense of unity and a lack of unity
    • Variety
    • Repetition
    • Harmony - everything unified for a specific goal
    • Proximity
    • Proportion
    • Emphasis (Focal Point)
    • Functionality


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