Helvetica Movie Assignment

Helvetica Movie Assignment

Activities:

4 Designers that appear in the film:

• Edward Hoffman
• Created helvetica
• Started managing type company in 1937
• http://www.helveticaforever.com/en/html/vita.html

• Max Meidinger
• Typography in advertisement
• Created Pro Arte, Horizontal, and Neue Haas Grotesk typefaces
• http://www.helveticaforever.com/en/html/vita.html

• David Carson
• http://www.davidcarsondesign.com/
• Experimented with typography
• Mostly grunge style

• Wim Crouwel
• Designed typeface New Alphabet, Fodor, and Gridnik
• Started own design company
• Was professor of art, history, and cultural studies

• Martin Majoor
• http://www.martinmajoor.com/
• Designed Scala typeface
• Designing since mid 1980s

Thinking More Deeply

My reaction to grunge type of style is that I don’t like it very much. It is just a dark, moody type of font and thats how its supposed to be. I believe it is like this because the designers want to set a feeling in the person seeing the typeface and make them feel something rather than having a bored average font. For me, seeing grunge doesn’t make me feel like enthusiastic about whatever it is advertising or promoting. For some people, since it's so dark and unique, it grabs their attention which is the objective.