Logo Research

Isabelle Weigel

Logo Research Assignment

For my research on a logo, I picked Levi’s. The company was founded in 1837 but didn’t introduce and use a logo design until 1886. You can see the first logo design has a full name “Levi Strauss & Co” while the newest and most modern version it just simply “Levi’s”. The old had a quote to go with it to endorse their jeans and make them more desired but to most current is simple and to the point and I believe this is because it’s such a well known brand that they don’t need any extravagant logos.

The current logo doesn’t contain anything similar to the original besides the word Levi’. The elements that define the modern style of Levi’s is the simple red block like figure to make the bold white Levi’s word stand out to the consumer. Design elements that this logo utilizes is color and alignment. It uses a bold red to make it stand out and aligns the word in the very middle to do the same thing.