Isabelle's Graphic Designs: February 2017

Thursday, February 23, 2017

Color Theory

Color Theory

· Primary, secondary, tertiary

· Visible color spectrum ROYGBIV

o Lights travels in waves, different colors have a different wave length and height

· Primary colors: pigment generated colors are derived from these primary colors: red, yellow, blue. Light generated colors are derived from these primary colors: red, green, blue

· Subtractive Color: pigment generated

· Additive Color: light generated

· Secondary: mixing primary colors creates other color. For example: blue + yellow = green, blue + red = violet

· Tertiary: A secondary color wheel can expand to tertiary and beyond

· Dark color recedes, light color advances

· Blue green, violet: cool colors

· Red, orange, yellow: warm colors

· Color mixing: RGB, RGY, CMYK

· Color modes

o Monochrome: tints, shades, and tones of a single hue

o Grey Scale: black and white only

o Web Safe RGB: hexadecimal compatible

· Color modification

o Tints: add white to a pure hue

o Shades: add black to a pure hue

o Tons: add grey to a pure hue

· Color Harmony

o Complementary

o Split-Complementary

o Analogous

o Quadrilateral

o Triad

· Color Palettes: different color palettes can invoke mood, location, emotion

· Color Properties: Cool, Warm, Bright, Dark, Saturated, De-saturated

· Color intensity: changes in relation to its surrounding color

· Color Associations: some are universal to all people

· Cultural and psychological color association: generates from cultural and contemporary sources and may not be universally recognizable

· Why does Color matter? 73% of purchasing decisions are now made in-store. Catching the shopper’s eye and conveying information effectively are critical to successful sales. Increases brand recognition by up to 80%. Affects appetite: no appetite response to blue food. Affects mind: pink is a tranquilizing color that drains your energy, used in prisons, holding cells, opposing team locker rooms

Thursday, February 16, 2017

Principles and Elements of art in design

Lecture Notes: Principles and Elements Of Art In Design

Design elements are the basic units of a visual image
The principles of design govern the relationships of the elements used and organize the composition as a whole
All imagery, art, design and photography alike, are comprised of elements that can be broken down and analyzed. This goes for web design as well
Design Elements:

Space - can exist in two or three dimensions, positive or negative, foreground, mid, or background elements
Line - basic element, can vary in thickness, texture and direction,
Color
Shape - organic, abstract, geometric
Texture
Value
Balance - possibilities: balanced, unbalanced, symmetrical, asymmetrical

Design Principles:

Unity - creates a sense of order, a consistency in size and shape, proximity can create a sense of unity and a lack of unity
Variety
Repetition
Harmony - everything unified for a specific goal
Proximity
Proportion
Emphasis (Focal Point)
Functionality