Portfolio Cover

Final Logo Deisgn

Final Logo Design 3 Variations

Courage Lion

Helvetica Movie Assignment

Helvetica Movie Assignment

Activities:

4 Designers that appear in the film:

• Edward Hoffman
• Created helvetica
• Started managing type company in 1937
• http://www.helveticaforever.com/en/html/vita.html

• Max Meidinger
• Typography in advertisement
• Created Pro Arte, Horizontal, and Neue Haas Grotesk typefaces
• http://www.helveticaforever.com/en/html/vita.html

• David Carson
• http://www.davidcarsondesign.com/
• Experimented with typography
• Mostly grunge style

• Wim Crouwel
• Designed typeface New Alphabet, Fodor, and Gridnik
• Started own design company
• Was professor of art, history, and cultural studies

• Martin Majoor
• http://www.martinmajoor.com/
• Designed Scala typeface
• Designing since mid 1980s

Thinking More Deeply

My reaction to grunge type of style is that I don’t like it very much. It is just a dark, moody type of font and thats how its supposed to be. I believe it is like this because the designers want to set a feeling in the person seeing the typeface and make them feel something rather than having a bored average font. For me, seeing grunge doesn’t make me feel like enthusiastic about whatever it is advertising or promoting. For some people, since it's so dark and unique, it grabs their attention which is the objective.

Logo Research

Isabelle Weigel

Logo Research Assignment

For my research on a logo, I picked Levi’s. The company was founded in 1837 but didn’t introduce and use a logo design until 1886. You can see the first logo design has a full name “Levi Strauss & Co” while the newest and most modern version it just simply “Levi’s”. The old had a quote to go with it to endorse their jeans and make them more desired but to most current is simple and to the point and I believe this is because it’s such a well known brand that they don’t need any extravagant logos.

The current logo doesn’t contain anything similar to the original besides the word Levi’. The elements that define the modern style of Levi’s is the simple red block like figure to make the bold white Levi’s word stand out to the consumer. Design elements that this logo utilizes is color and alignment. It uses a bold red to make it stand out and aligns the word in the very middle to do the same thing.